Pacific Asia Travel Association (PATA) is seeking partnerships with businesses and organisations that believe the travel and tourism industry can and must play a leading role in the fight to reduce global warming.
On march to do this, PATA has placed an advertorial in the April 2 editions of TIME and FORTUNE magazine titled “Our quest for sustainable tourism partners“.
On it PATA recognized the reality of global warming, and describe its vision of a travel and tourism industry that offers tangible economic value to the very things that are at risk from climate change — environments and cultures.
This ad is a continuing of the previous communication which also appeared on the same magazines: February 20, 2006 edition of FORTUNE and the year-end 2006 edition of TIME, and the year-end 2006 and March 5, 2007 editions of FORTUNE.
You can download the full advertorial (PDF 2.3 MB) on PATA site and visit: www.PATA.org/sustainability
Tourism
This is a great initiative. We at Step Up Travel (www.stepuptravel.org) agree that revenue from tourism can and should be harnessed to do good for the environment, people, and communities. We support this cause!
Comment by scott — March 15, 2007 @ 8:52 pm
Hi there! I think the program’s idea is fantastic! Tourism and travel should go hand-in-hand in preventing or reducing global warming.
Comment by Rcon Franchesca Pascua — April 2, 2007 @ 11:45 am