Pacific Asia Travel Association (PATA) is seeking partnerships with businesses and organisations that believe the travel and tourism industry can and must play a leading role in the fight to reduce global warming.
On march to do this, PATA has placed an advertorial in the April 2 editions of TIME and FORTUNE magazine titled “Our quest for sustainable tourism partners“.
On it PATA recognized the reality of global warming, and describe its vision of a travel and tourism industry that offers tangible economic value to the very things that are at risk from climate change — environments and cultures.
This ad is a continuing of the previous communication which also appeared on the same magazines: February 20, 2006 edition of FORTUNE and the year-end 2006 edition of TIME, and the year-end 2006 and March 5, 2007 editions of FORTUNE.
You can download the full advertorial (PDF 2.3 MB) on PATA site and visit: www.PATA.org/sustainability
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